CORE COPY
Ambassador — British actor and producer Tom Hardy is a prolific talent, known for his cerebral performances on stage and screen. As an arbiter of taste and creator of character, Tom is perfectly placed to helm Jo Malone London’s global campaign for men’s fragrance Cypress & Grapevine Cologne Intense.

Campaign story — For the one who savours surprise. Chance encounters, mysterious coincidences and unforeseen change. It’s all welcome. Because it all belongs. Cypress & Grapevine Cologne Intense. They’ll ask you what you’re wearing.

Scent story — Cypress & Grapevine Cologne Intense is refined, distinctive and bold. The aromatic notes of cypress trees unite with the warmth of grapevine and the sensuality of amber. A fresh and woody scent that leaves a lasting impression.

COPY EXAMPLES
The best accessory a man can own is a signature cologne
The modern man moisturises
Game, scent-match
Refine your wrist list
A curation of colognes and grooming products with real range
The gift of a lasting impression
A distinctive wear for your everday
Cologne maketh man
The sway of scent
‘I don’t mind’ when they do, actually, mind quite a lot...
A scent to see you through all seasons
A timeless scent that works for any occasion is a commitment well made Go beyond cologne
For those who like to smell the part
For any occasion or scented persuasion
Know good grooming
Try a scent on for size
No matter the aesthetic, the finishing touch remains the same