Select Works

tom hardy for jo malone london

˚ TOV for a new male audience
˚ Conceptualisation
˚ Over 400 copy applications
˚ Editing/sub-editing
˚ Brand partner copy
˚ Scripting
˚ Talent work

ASOS

˚ Consultation on social output
˚ Social-first TOV and copy
˚ TOV toolkit
˚ Barbie collab copy
˚ Slang, emoji meaning + algo speak

tempoRal matters

˚ TOV development
˚ Naming
˚ Core copy applications
˚ Collaboration with design lead
˚ Research
˚ Gender language guidance

coal drops yard

˚ TOV development
˚ Launch copy applications
˚ Continuity of voice
˚ 360 campaign strategy
˚ Website build management

coming soon —
sportswear global rebrand

˚ Verbal personality
˚ Narrative strategy
˚ Language styling
˚ Brand messaging
˚ Toolkit
˚ Copy applications

Launching 2025.